Pears Naturale Refreshing Vitamin C Body Wash with Natural Yuzu Lemon Vitamin C Honey Extract for Refreshed Radiant Skin 750 ml

Pears Naturale Refreshing Vitamin C Body Wash with Natural Yuzu Lemon Vitamin C Honey Extract for Refreshed Radiant Skin 750 ml

Key Features: - Infused with Vitamin C and Yuzu Lemon extract for a refreshing and revitalizing shower experience - Contains honey extract to nourish and moisturize the skin - Leaves skin feeling refreshed, radiant, and smelling great - Comes in a large 750 ml bottle for long-lasting use

For whom: - Suitable for all skin types - Ideal for those looking to revitalize and refresh their skin - Perfect for those who enjoy invigorating citrus scents in their body wash

Pros: - Refreshing and revitalizing formula - Nourishes and moisturizes the skin - Leaves skin feeling radiant and refreshed - Long-lasting 750 ml bottle

Cons: - Some may find the citrus scent too strong - Bottle size may be too large for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Yuzu Lemon, Vitamin C, and Honey Extract aligns with consumer preference for natural skincare products.	Vogue India, Elle India
Brand Strength	20	18	Established brand with strong reputation for quality and natural ingredients.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Retail360, The Economic Times
Competition	10	8	Facing moderate competition from other established brands offering similar natural body wash products.	India Retailing, Beauty India
Use-case Advantage	5	5	Offers refreshing and skin-brightening benefits suitable for daily use.	Cosmopolitan India
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel with natural ingredients for the Indian market.

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