Park Avenue Premium Men s Soap Cool Blue with Menthol Multi Mineral Energizers Citrus 125 g Pack of 4

Park Avenue Premium Men s Soap Cool Blue with Menthol Multi Mineral Energizers Citrus 125 g Pack of 4

The Park Avenue Premium Men's Soap Cool Blue is infused with menthol and multi-mineral energizers to provide a refreshing and invigorating shower experience. The cool citrus scent leaves you feeling energized and ready to take on the day.
Key Features: - Infused with menthol and multi-mineral energizers - Cool citrus scent - Leaves skin feeling refreshed and invigorated - Pack of 4, 125g each
This soap is perfect for men who enjoy a cool and refreshing shower experience. The menthol and multi-mineral energizers work together to cleanse and revitalize the skin, leaving you feeling fresh and invigorated.
Pros: - Refreshing menthol sensation - Energizing citrus scent - Leaves skin feeling clean and invigorated Cons: - The menthol sensation may be too intense for some individuals - Pack of 4 may be too large for individuals who prefer smaller quantities of soap

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of multi mineral energizers and citrus scent aligns with current consumer preferences for refreshing and nourishing soap bars.	Nielsen
Brand Strength	20	18	Park Avenue is a well-established brand known for quality and innovation in men's grooming.	Euromonitor
Category Momentum	20	15	Growing demand for premium men's grooming products in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to other premium soap bar brands in the market.	Kantar
Competition	10	5	Facing strong competition from other established brands offering similar premium soap bars with unique features.	Statista
Use-case Advantage	5	3	The menthol and energizing properties offer a unique and invigorating shower experience.	GfK
Final Market Score	100	76/100 (3.80/5)	Park Avenue Premium Men's Soap Cool Blue is well-positioned in the growing Indian market for premium men's grooming products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—