Palmer S Cocoa Butter Formula Soothing Oil For Dry Itchy Skin 5 1 Fl Oz

Palmer S Cocoa Butter Formula Soothing Oil For Dry Itchy Skin 5 1 Fl Oz

Palmer's Cocoa Butter Formula Soothing Oil is specially formulated to hydrate and soothe dry, itchy skin. Made with pure cocoa butter, vitamin E, and other natural oils, this formula helps to improve skin's elasticity and promote overall skin health.

Key Features: - Hydrating formula infused with cocoa butter and vitamin E - Soothes dry, itchy skin - Improves skin's elasticity - Lightweight and non-greasy - Suitable for all skin types

For whom: This soothing oil is perfect for anyone with dry, itchy skin looking for a natural solution to hydrate and heal their skin. Whether you have sensitive skin or just want to maintain your skin's health, Palmer's Cocoa Butter Formula Soothing Oil is a great addition to your skincare routine.

Pros: - Hydrates and soothes dry, itchy skin - Absorbs quickly and leaves skin feeling soft - Natural ingredients - Great for all skin types Cons: - Scent may be overpowering for some users - May not provide long-lasting hydration for severely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The soothing oil formula specifically targets dry and itchy skin, meeting a common need in the Indian market.	GfK
Brand Strength	20	10	Palmer's is a well-known brand with a loyal customer base in India.	Euromonitor
Category Momentum	20	15	Body oils are gaining popularity in the Indian market due to increasing focus on skincare routines.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the body oils category in India.	Kantar
Competition	10	6	Facing moderate competition from both local and international brands offering similar soothing oil products in India.	IRI
Use-case Advantage	5	5	Offers quick relief for dry and itchy skin, a common concern in India's changing weather conditions.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Palmer's Cocoa Butter Formula Soothing Oil is well-positioned in the Indian body oils market, offering effective relief for dry and itchy skin.

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