Old Spice Fresh Deo Stick Aluminium Free Deodorant for Men s 50 ml Captain

Old Spice Fresh Deo Stick Aluminium Free Deodorant for Men s 50 ml Captain

Old Spice Fresh Deo Stick is a high-quality aluminium-free deodorant designed specifically for men. It provides long-lasting odor protection and keeps you feeling fresh all day long.

Key Features:
- Aluminium-free formula
- Long-lasting odor protection
- Fresh and invigorating scent
- Easy-to-use stick format

For whom:
This deodorant is ideal for men who are looking for an effective and reliable odor protection without the use of aluminum. It is perfect for those with sensitive skin or those who prefer natural ingredients in their personal care products.

Pros:
- Does not contain aluminum
- Provides long-lasting odor protection
- Easy to apply
- Fresh scent

Cons:
- Some may find the scent too strong
- May need to reapply throughout the day for maximum effectiveness
- Not suitable for those who prefer antiperspirant formulations

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aluminium-free deodorants gaining popularity among health-conscious consumers	TOI, Hindu
Brand Strength	20	18	Old Spice is a well-established brand in India with strong recall	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant category growing rapidly in Indian market	Mint, ET
Price Positioning	20	10	Competitively priced compared to other premium deodorant brands in India	Livemint, Business Today
Competition	10	8	Facing strong competition from other established deodorant brands in India	CNBC, Forbes
Use-case Advantage	5	5	Convenient deo stick format ideal for on-the-go usage	Outlook
Final Market Score	100	76/100 (3.80/5)	Old Spice Fresh Deo Stick Aluminium Free Deodorant for Men is well-positioned in the growing Indian deodorant market.

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