Olay Ultra Moisture Shea Butter Body Wash 741 g

Olay Ultra Moisture Shea Butter Body Wash 741 g

About Product: The Olay Ultra Moisture Shea Butter Body Wash is a luxurious body wash that helps to nourish and hydrate the skin. It is formulated with shea butter and Vitamin B3 complex, leaving skin feeling soft and smooth.

Key Features: - Contains shea butter, known for its moisturizing properties - Formulated with Vitamin B3 complex to nourish the skin - Rich, creamy lather that effectively cleanses without drying out the skin

For whom: This body wash is perfect for those looking to moisturize and hydrate their skin while cleansing. It is suitable for all skin types, especially those with dry, thirsty skin.

Pros: - Hydrates and nourishes the skin - Leaves skin feeling soft and smooth - Luxurious shea butter scent

Cons: - Some may find the consistency of the body wash too thick - May not lather as much as other body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and shea butter formulation align with Indian consumer preferences for moisturizing body wash.	Euromonitor
Brand Strength	20	10	Olay's strong brand reputation in skincare products in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium body wash gels in India.	Retail Gazette
Competition	10	6	Facing competition from other established brands offering similar moisturizing body wash gels in India.	Business Standard
Use-case Advantage	5	5	Suitable for dry skin, addressing a common concern in Indian consumers.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Olay Ultra Moisture Shea Butter Body Wash 741 g is well-positioned in the Indian market for body wash gels.

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