NMFe Skin Lotion 200ml Daily Moisturising lotion For all Skin type Aloe vera Vitamin E Dermatologically Tested Quick Absorbing Non Greasy and Easily Spreadable

NMFe Skin Lotion 200ml Daily Moisturising lotion For all Skin type Aloe vera Vitamin E Dermatologically Tested Quick Absorbing Non Greasy and Easily Spreadable

NMFe Skin Lotion is a daily moisturising lotion designed for all skin types. Enriched with aloe vera and Vitamin E, this lotion is dermatologically tested to ensure it is safe and effective for daily use. Its quick absorbing formula is non-greasy and easily spreadable, leaving your skin feeling hydrated and nourished throughout the day.

Key Features: - Daily moisturising lotion - Suitable for all skin types - Enriched with aloe vera and Vitamin E - Dermatologically tested - Quick absorbing formula - Non-greasy and easily spreadable

For whom: This lotion is suitable for anyone looking for a hydrating and nourishing daily moisturiser that is gentle on the skin. Whether you have dry, oily, or sensitive skin, NMFe Skin Lotion is designed to provide long-lasting hydration without feeling heavy or sticky.

Pros: - Hydrates and nourishes the skin - Quick absorbing formula - Non-greasy and easily spreadable - Suitable for all skin types - Dermatologically tested

Cons: - May not provide enough hydration for extremely dry skin - Some users may not like the scent of aloe vera or Vitamin E

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a blend of aloe vera and Vitamin E, meeting the preferences of Indian consumers for nourishing ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient-based body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	10	Facing moderate competition from both local and international body lotion brands in India.	MarketWatch
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide range of consumers in India.	Beauty Trends
Final Market Score	100	76/100 (3.80/5)	NMFe Skin Lotion 200ml positioned well in the Indian body lotion market with strong brand, suitable features, and competitive pricing.

Factor	Rating (out of 5)	Notes
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