Nivea Whitening Smooth Skin Deodorant For Women 150ml

Nivea Whitening Smooth Skin Deodorant For Women 150ml

Nivea Whitening Smooth Skin Deodorant is a specially formulated product designed to provide long-lasting freshness and protection against body odor.

Key Features: - Contains licorice extracts for whitening effect - Provides 48-hour protection against body odor - Gentle on the skin with a smooth application - Dermatologically tested For whom: This deodorant is suitable for women who are looking for a reliable and effective product to keep them feeling fresh and confident throughout the day.

Pros: - Whitening effect for smoother underarms - Long-lasting protection against body odor - Gentle formula suitable for sensitive skin - Easy to apply and quick-drying Cons: - Some users may prefer a stronger scent - May not provide adequate protection for extremely active individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers whitening and smooth skin benefits, aligns with Indian consumer preferences	Euromonitor
Brand Strength	20	18	Nivea is a trusted brand in Indian market	Brandwatch
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	AC Nielsen
Competition	10	0	Intense competition from both local and international brands	GfK
Use-case Advantage	5	3	Effective for daily use and long-lasting freshness	Kantar
Final Market Score	100	66/100 (3.30/5)	Nivea Whitening Smooth Skin Deodorant is well-positioned in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—