NIVEA Pearl and Beauty 50ml Deo Roll On With Pearl Extracts Avocado Oil 72 H Smooth Beautiful Underarms 0 Alcohol For Women

NIVEA Pearl and Beauty 50ml Deo Roll On With Pearl Extracts Avocado Oil 72 H Smooth Beautiful Underarms 0 Alcohol For Women

About Product: NIVEA Pearl and Beauty Deo Roll On is a 50ml deodorant with pearl extracts and avocado oil. It promises 72-hour protection for smooth and beautiful underarms. This deodorant is also alcohol-free, making it suitable for women with sensitive skin.

Key Features: - Contains pearl extracts and avocado oil for smooth underarms - Provides 72-hour protection against odor and sweat - Alcohol-free formula suitable for sensitive skin - Leaves a fresh and subtle fragrance - Roll-on design for easy application

For whom: This deodorant is ideal for women who are looking for long-lasting protection against odor and sweat, while also wanting to keep their underarms smooth and beautiful. The alcohol-free formula makes it suitable for those with sensitive skin.

Pros: - Long-lasting 72-hour protection - Contains nourishing ingredients like pearl extracts and avocado oil - Alcohol-free formula is gentle on skin - Leaves a pleasant fragrance - Roll-on design for easy application

Cons: - Some users may prefer a different scent - May not provide strong enough protection for heavy perspiration

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like pearl extracts and avocado oil stand out	Vogue, Elle
Brand Strength	20	18	NIVEA is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing rapidly in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium deodorants	Retail360, The Economic Times
Competition	10	8	Facing strong competition from other established brands in the segment	Hindustan Times, India Today
Use-case Advantage	5	5	Long-lasting 72-hour protection appeals to busy Indian women	Femina, Verve
Final Market Score	100	76/100 (3.80/5)	NIVEA Pearl and Beauty Deo Roll On positioned well in the competitive Indian deodorant market.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Performance in Climate	0.0	—