NIVEA MEN Pure Impact Shower Gel 500ml Hair Face Body Wash

NIVEA MEN Pure Impact Shower Gel 500ml Hair Face Body Wash

About Product: NIVEA MEN Pure Impact Shower Gel is a refreshing body wash specially formulated for men. It is designed to thoroughly cleanse the skin without drying it out, leaving you feeling fresh and revitalized.

Key Features: - Contains purifying micro-beads that effectively cleanse the skin - Enriched with a masculine and invigorating fragrance - Can be used on hair, face, and body for a convenient all-in-one solution

For whom: This shower gel is designed for men who want a quick and effective cleansing solution that leaves their skin feeling clean and rejuvenated. It is suitable for all skin types.

Pros: - Refreshing formula with a long-lasting fragrance - Cleanses effectively without stripping the skin of its natural oils - Can be used on both body and hair for convenience

Cons: - Some users may find the fragrance too strong - The packaging may be bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a versatile solution for hair, face, and body cleansing needs.	GfK
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brandwatch
Category Momentum	20	15	Growing demand for body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	0	Intense competition from both local and international brands.	Nielsen
Use-case Advantage	5	3	Addresses multiple grooming needs in a single product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned body wash gel with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—