NIVEA MEN Fresh Active 50ml Deo Roll On With Fresh Ocean Extracts 72 H Freshness 0 Alcohol Dermatologically Approved Paraben Free Formula

NIVEA MEN Fresh Active 50ml Deo Roll On With Fresh Ocean Extracts 72 H Freshness 0 Alcohol Dermatologically Approved Paraben Free Formula

About Product:

The NIVEA MEN Fresh Active Deo Roll On is a long-lasting deodorant that provides 72 hours of freshness. It contains fresh ocean extracts and is dermatologically approved. The formula is also paraben-free, making it safe for daily use.

Key Features:

- 72 hours of freshness
- Fresh ocean extracts
- Dermatologically approved
- Paraben-free formula
For whom:

This deodorant is designed for men who want long-lasting freshness throughout the day. It is suitable for all skin types and does not contain alcohol, making it gentle on the skin.

Pros:

- Long-lasting freshness
- Contains fresh ocean extracts
- Dermatologically approved
- Paraben-free formula
Cons:

- Some may prefer a different scent
- May not be as strong for heavy perspiration situations

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	72-hour freshness and alcohol-free appeals to Indian consumers	TOI, Hindu
Brand Strength	20	10	NIVEA MEN is a well-established brand in India	Brand Equity, Business Standard
Category Momentum	20	15	Deodorant market growing steadily in India	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market	Economic Times, Livemint
Competition	10	6	Facing competition from other established deodorant brands in India	Business Today, Financial Express
Use-case Advantage	5	5	Long-lasting freshness suitable for Indian climate	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	NIVEA MEN Fresh Active Roll On scores well in the Indian deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—