Nivea Men Body Wash Deep Impact 3 In 1 Shower Gel For Body Face Hair With Microfine Clay 250ml

Nivea Men Body Wash Deep Impact 3 In 1 Shower Gel For Body Face Hair With Microfine Clay 250ml

This Nivea Men Body Wash Deep Impact 3 In 1 Shower Gel is designed to be a convenient all-in-one solution for cleansing your body, face, and hair.

Key Features:
- Contains microfine clay to deeply cleanse and purify skin
- Can be used on body, face, and hair
- Refreshing and invigorating scent

For whom:
This product is ideal for men who are looking for a versatile shower gel that can simplify their grooming routine. Its deep cleansing formula is great for removing dirt, oil, and impurities from the skin, while leaving a fresh and energizing scent.

Pros:
- Versatile 3 in 1 formula saves time
- Deeply cleanses and purifies skin
- Refreshing scent

Cons:
- Some may find the scent too strong
- May not be suitable for very dry or sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of microfine clay appeals to Indian consumers seeking natural ingredients.	Euromonitor
Brand Strength	20	18	Nivea Men is a well-established and trusted brand in India.	Brand Equity
Category Momentum	20	15	Growing demand for multi-functional body wash gels in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from both local and international brands offering similar 3-in-1 shower gels.	Business Standard
Use-case Advantage	5	3	Offers convenience and cost savings by combining body, face, and hair care in one product.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Nivea Men Body Wash Deep Impact 3 In 1 scores well in the Indian market due to brand strength, unique features, and competitive pricing.

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