NIDSOFT MOISTURING LOTION For All Skin Types 100ML Lotion

NIDSOFT MOISTURING LOTION For All Skin Types 100ML Lotion

This NIDSOFT Moisturizing Lotion is a hydrating and nourishing formula designed for all skin types. It helps to replenish moisture and keep the skin feeling soft and supple all day long.

Key Features: - Hydrating and nourishing formula - Suitable for all skin types - Helps replenish moisture and keep skin soft - Lightweight and non-greasy

For whom: This moisturizing lotion is ideal for anyone looking to keep their skin hydrated and moisturized, regardless of skin type. It is gentle enough for sensitive skin and effective enough for dry skin.

Pros: - Lightweight formula that absorbs quickly - Leaves skin feeling soft and smooth - Suitable for all skin types

Cons: - May not provide enough hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers suitable moisturizing properties for all skin types.	Beautypedia
Brand Strength	20	10	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brands.	Euromonitor
Use-case Advantage	5	5	Addresses common skin concerns effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with good market potential in India.

Factor	Rating (out of 5)	Notes
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