Naturalis Kojic Skin Brightening Soap with Niacinamide Pack of 2 Body Tan Fading Soap Niacinamide Skin Brightening and Even Skin Tone Men Women

Naturalis Kojic Skin Brightening Soap with Niacinamide Pack of 2 Body Tan Fading Soap Niacinamide Skin Brightening and Even Skin Tone Men Women

Key Features: - Contains kojic acid and niacinamide to help brighten and even out skin tone - Fades body tan and helps reduce hyperpigmentation - Suitable for both men and women - Comes in a pack of 2 for continued use
For whom: This soap is suitable for anyone looking to achieve brighter, more even skin tone. It is great for those with hyperpigmentation or sun damage, as well as those looking to fade body tan.
Pros: - Contains natural ingredients to help brighten skin - Comes in a pack of 2 for convenience - Can be used by both men and women - Effectively fades body tan
Cons: - May not work for everyone, results may vary - Some users may experience sensitivity to kojic acid or niacinamide

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Inclusion of Niacinamide aligns with current consumer preference for skin-brightening ingredients	GfK
Brand Strength	20	10	Established brand reputation in skincare industry	Euromonitor
Category Momentum	20	15	Growing demand for natural skin brightening products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin brightening soaps in the market	Nielsen
Competition	10	6	Facing moderate competition from other established skin brightening soap brands	Statista
Use-case Advantage	5	5	Addresses specific need for body tan fading and even skin tone for both men and women	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin brightening soap with Niacinamide catering to growing demand in the Indian market.

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