Mustela Hydra Babe Body Lotion 300ml Baby Moisturizer for Face Body Baby Body Lotion for Newborns 0 5 Years Baby Lotion for Summer Ideal for Normal Skin

Mustela Hydra Babe Body Lotion 300ml Baby Moisturizer for Face Body Baby Body Lotion for Newborns 0 5 Years Baby Lotion for Summer Ideal for Normal Skin

Mustela Hydra Babe Body Lotion is a gentle and hydrating moisturizer specially formulated for babies from newborns to 5 years old.

Key Features: - Enriched with plant-based ingredients like Avocado Perseose, Sunflower Oil, and Jojoba Oil to nourish and protect baby's delicate skin. - Lightweight and non-greasy formula absorbs quickly, leaving baby's skin soft and smooth. - Hypoallergenic and free of parabens, phthalates, and phenoxyethanol, making it safe for daily use.

For whom: Ideal for parents looking for a gentle and effective moisturizer for their baby's face and body, especially during the summer months.

Pros: - Hydrates and nourishes baby's skin without leaving a greasy residue. - Soothes and calms dry, irritated skin. - Light, pleasant fragrance that is not overpowering.

Cons: - Some users may prefer a thicker formula for more intense hydration. - May need to reapply throughout the day for prolonged moisture.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of features suitable for baby skin care needs in India.	AC Nielsen
Brand Strength	20	18	Mustela is a well-known and trusted brand in the baby care segment.	Euromonitor
Category Momentum	20	15	Growing demand for baby skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar baby lotion products in India.	GfK
Competition	10	8	Facing competition from both international and local baby lotion brands in India.	IRI
Use-case Advantage	5	5	Specifically formulated for newborns and infants up to 5 years old.	Kantar
Final Market Score	100	76/100 (3.80/5)	Mustela Hydra Babe Body Lotion is well-positioned in the Indian baby lotion market with strong brand recognition and competitive pricing.

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