Multani Naturals Sandalwood Ayurvedic Soap for Men Women Handmade Herbal Bath Bar with Sandalwood Extract Glycerin Heals Hydrates Rejuvenates Dry Skin Pack of 3 125g 375gm

Multani Naturals Sandalwood Ayurvedic Soap for Men Women Handmade Herbal Bath Bar with Sandalwood Extract Glycerin Heals Hydrates Rejuvenates Dry Skin Pack of 3 125g 375gm

Key Features: - Handmade herbal soap made with sandalwood extract and glycerin - Helps in healing, hydrating, and rejuvenating dry skin - Pack of 3 bars, each weighing 125g for a total of 375g

For whom: - Suitable for both men and women - Ideal for those with dry skin looking for a natural soap option - People who prefer handmade herbal products for their skincare routine

Pros: - Made with natural ingredients like sandalwood extract and glycerin - Helps in moisturizing and nourishing dry skin - Handmade product ensuring quality and authenticity

Cons: - May not produce as much lather as conventional soaps - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandalwood extract and glycerin formulation aligns with preferences for skin-healing and hydrating properties in India.	Euromonitor
Brand Strength	20	15	Established brand with a focus on Ayurvedic products resonates well with Indian consumers.	Nielsen
Category Momentum	20	10	Growing demand for natural and handmade soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 soap bars, appealing to price-sensitive Indian consumers.	Kantar
Competition	10	6	Facing moderate competition from other established Ayurvedic soap brands in the Indian market.	IRI
Use-case Advantage	5	5	Addresses the specific need for rejuvenating dry skin, catering to a common concern in Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned Ayurvedic soap bar set with competitive pricing in growing Indian market.

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