Moiste Body Lotion for All Skin Types with Aloe Vera Wheat Germ Oil Squalene Ceramide Shea Butter Hydrates Heals Protects Unisex Non Greasy 100ml Bottle

Moiste Body Lotion for All Skin Types with Aloe Vera Wheat Germ Oil Squalene Ceramide Shea Butter Hydrates Heals Protects Unisex Non Greasy 100ml Bottle

Moiste Body Lotion is a luxurious hydrating lotion suitable for all skin types. Formulated with a blend of hydrating ingredients such as Aloe Vera, Wheat Germ Oil, Squalene, Ceramide, and Shea Butter, this lotion nourishes and heals the skin.
Key Features: - Contains Aloe Vera and Shea Butter for intense hydration - Wheat Germ Oil and Squalene help to heal and protect the skin - Suitable for all skin types, including sensitive skin - Non-greasy formula absorbs quickly into the skin - Comes in a convenient 100ml bottle for on-the-go hydration
For whom: This body lotion is ideal for anyone looking to hydrate and nourish their skin. It is suitable for both men and women and can be used on all skin types, including sensitive skin.
Pros: - Hydrates and nourishes the skin - Helps to heal and protect the skin - Non-greasy formula absorbs quickly - Suitable for all skin types
Cons: - Some may find the scent too strong - May not provide enough hydration for extremely dry skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in hydrating and healing ingredients suitable for all skin types.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a premium quality body lotion in the Indian market.	Retail Today
Competition	10	8	Facing moderate competition from similar natural ingredient body lotions.	Beauty Insider
Use-case Advantage	5	5	Versatile formulation suitable for both men and women.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural body lotion with strong brand and competitive pricing.

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