Luxura Sciences Body Butter

Luxura Sciences Body Butter

Luxura Sciences Body Butter is a luxurious skincare product that helps nourish and moisturize the skin to keep it soft and smooth.
Key Features: - Made with natural ingredients such as shea butter, cocoa butter, and jojoba oil - Rich, creamy texture that melts into the skin - Provides long-lasting hydration and helps improve skin elasticity
For whom: - Suitable for all skin types, especially dry and sensitive skin - Ideal for those looking for a nourishing body moisturizer
Pros: - Leaves skin feeling soft and hydrated - Helps improve skin texture and appearance - Pleasant scent that lingers on the skin
Cons: - May feel a bit greasy for some individuals - Can be pricey compared to other body moisturizers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich ingredients suitable for Indian skin types	Vogue, Elle
Brand Strength	20	18	Luxura Sciences gaining popularity in skincare	Brandwatch, Kantar
Category Momentum	20	15	Body butter demand rising in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to premium brands	Retail360, Business Today
Competition	10	8	Facing competition from established and new entrants	Hindu Business Line, YourStory
Use-case Advantage	5	5	Offers deep moisturization for dry skin	Femina
Final Market Score	100	76/100 (3.80/5)	Luxura Sciences Body Butter holds strong in growing Indian body butter market.

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