L Occitane Shea Butter Extra Gentle Soap Verbena 250gm

L Occitane Shea Butter Extra Gentle Soap Verbena 250gm

- This L'Occitane Shea Butter Extra Gentle Soap in Verbena scent is a luxurious and moisturizing soap that gently cleanses the skin without drying it out. Made with shea butter, known for its nourishing properties, this soap leaves the skin feeling soft and smooth.

- Key Features: Contains shea butter for moisture, gentle cleansing formula, refreshing verbena scent, suitable for all skin types.

- For whom: This soap is ideal for those with dry or sensitive skin, or anyone looking for a gentle and moisturizing soap.

- Pros: Leaves skin feeling soft and hydrated, luxurious and long-lasting scent, gentle enough for daily use.

- Cons: Some may find the verbena scent too strong, slightly higher price point compared to other soaps.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and Verbena combination aligns with Indian consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	18	L'Occitane is a well-established premium brand in India.	Euromonitor
Category Momentum	20	15	Growing demand for luxury soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other luxury soap bars in the market.	GfK
Competition	10	8	Facing competition from other premium soap bar brands in India.	IRI
Use-case Advantage	5	5	Offers gentle cleansing suitable for sensitive skin types.	Kantar
Final Market Score	100	76/100 (3.80/5)	Premium soap bar with natural ingredients positioned well in growing Indian luxury market.

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