Kozicare Skin Lightening Saffron Face cream 15gm Daily Use Face Moisturizer for dry skin face wash with saffron 100ml Acne Tan Removal Oily Dry Skin For Men Women

Kozicare Skin Lightening Saffron Face cream 15gm Daily Use Face Moisturizer for dry skin face wash with saffron 100ml Acne Tan Removal Oily Dry Skin For Men Women

Key Features: - Contains saffron for skin lightening - Suitable for daily use as a face moisturizer - Helps in acne and tan removal - Suitable for all skin types, including dry and oily skin - Can be used by both men and women

For whom: - Individuals looking to lighten their skin tone - Those with dry or oily skin - People struggling with acne and tan removal

Pros: - Effective in skin lightening - Moisturizes the skin - Helps in acne and tan removal Cons: - May not work for everyone - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a range of features suitable for dry skin and acne treatment	GfK
Brand Strength	20	15	Established brand with good reputation in skincare sector	Euromonitor
Category Momentum	20	10	Growing demand for skin lightening products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing moderate competition from other skin lightening creams in the market	Statista
Use-case Advantage	5	5	Addresses specific skin issues like tan removal and oily skin	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively priced skin lightening cream with good brand reputation

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—