kojie san Skin Lightening Whitening Soap 1 Bar 135 Gram

kojie san Skin Lightening Whitening Soap 1 Bar 135 Gram

- This Kojie San skin lightening soap is formulated to lighten and brighten the skin for a more glowing complexion. It contains kojic acid, a natural skin lightening ingredient, to help fade dark spots, age spots, and acne scars.

- Key features of this soap include its ability to effectively even out skin tone, reduce hyperpigmentation, and improve the overall texture of the skin. It is also gentle enough for daily use and suitable for all skin types.

- This soap is ideal for individuals looking to address skin discoloration issues such as dark spots, melasma, and uneven skin tone. It is also great for those who want to achieve a brighter, more radiant complexion.

- Pros of this Kojie San soap include its potent skin lightening properties, pleasant fragrance, and affordable price point. Cons may include potential sensitivity for those with very sensitive skin or allergies to its ingredients.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap size and formulation align well with Indian consumer preferences for skin lightening.	Nielsen
Brand Strength	20	10	Kojie San is a well-known brand in the skin care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for skin lightening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin lightening soaps in the market.	GfK
Competition	10	6	Facing moderate competition from other skin lightening soap brands in India.	IRI
Use-case Advantage	5	5	Offers skin lightening benefits in a convenient soap format.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin lightening soap with good market fit.

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