Jergens Ultra Healing Extra Dry Skin Liquid Moisturizer 32 Ounces

Jergens Ultra Healing Extra Dry Skin Liquid Moisturizer 32 Ounces

Jergens Ultra Healing Extra Dry Skin Liquid Moisturizer is a deeply nourishing moisturizer that is specifically designed for those with extra dry skin. Its unique formula contains a blend of nutrients and vitamins that help to repair and hydrate the skin, leaving it feeling soft and smooth.

Key Features: - Contains vitamins C, E, and B5 to help improve skin elasticity and moisture retention - Fast-absorbing formula that penetrates deep into the skin for long-lasting hydration - Dermatologist-tested and safe for daily use - Suitable for all skin types, including sensitive skin

For Whom: This moisturizer is ideal for those with extra dry skin who are looking for a hydrating and repairing solution. It is also suitable for individuals with sensitive skin, as it is dermatologist-tested and gentle enough for daily use.

Pros: - Deeply nourishing formula for extra dry skin - Contains vitamins and nutrients to improve skin health - Absorbs quickly without leaving a greasy residue - Suitable for sensitive skin

Cons: - May not be suitable for those with oily skin - The large bottle size may not be convenient for travel.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers deep hydration suitable for extra dry skin needs.	GFK
Brand Strength	20	18	Established brand with strong reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in segment.	Euromonitor
Competition	10	8	Facing moderate competition from other established brands.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and suitable features for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—