Jergens Ultra Healing Body Lotion 621ml

Jergens Ultra Healing Body Lotion 621ml

About Product: Jergens Ultra Healing Body Lotion is a dermatologist-recommended formula that provides intense moisturization for dry skin. It is enriched with Vitamin C, E, and B5 to nourish and heal dry, cracked skin.

Key Features: - Intensely moisturizes and heals dry skin - Enriched with vitamins to nourish skin - Absorbs quickly without feeling greasy - Improves skin's elasticity and smoothness

For whom: This body lotion is ideal for those with dry, cracked skin in need of intense hydration and healing. It is suitable for all skin types and can be used daily.

Pros: - Long-lasting hydration - Absorbs quickly - Helps improve skin texture and appearance - Dermatologist-recommended formula

Cons: - Some may find the scent too strong - May not be suitable for sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and intense moisturization cater well to Indian consumers with dry skin.	Euromonitor
Brand Strength	20	15	Jergens is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing moderate competition from other established body lotion brands in India.	GfK
Use-case Advantage	5	3	Addresses the specific need for intense moisturization for dry skin in Indian climate.	Kantar
Final Market Score	100	66/100 (3.30/5)	Jergens Ultra Healing Body Lotion 621ml is well-positioned in the Indian market for intense moisturization needs.

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