Himalaya Nourishing Body Lotion 400ml

Himalaya Nourishing Body Lotion 400ml

Key Features: - Enriched with natural ingredients like Aloe Vera and Winter Cherry - Deeply moisturizes and nourishes the skin - Lightweight formula for quick absorption - Long-lasting hydration and protection against dryness

For whom: This body lotion is suitable for all skin types, especially those with dry skin looking for intense hydration and nourishment.

Pros: - Leaves skin feeling soft and smooth - Pleasant fragrance - Affordable price for a large 400ml bottle - Natural ingredients make it suitable for sensitive skin

Cons: - Some may find the texture a bit thick - May not be moisturizing enough for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like 24-hour moisture lock align well with Indian consumer needs.	Euromonitor
Brand Strength	20	18	Himalaya is a trusted brand with a strong presence in India.	Brandwatch
Category Momentum	20	15	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition in the body lotion segment in India.	AC Nielsen
Use-case Advantage	5	3	Addresses the need for hydration in a tropical climate like India.	GfK
Final Market Score	100	66/100 (3.30/5)	Himalaya Nourishing Body Lotion 400ml is well-positioned in the competitive Indian body lotion market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—