Hamidi Unisex Oud Body Butter 250ML Non Alcoholic Silky Replenishing Moisture Ultimate Fresh Sensation

Hamidi Unisex Oud Body Butter 250ML Non Alcoholic Silky Replenishing Moisture Ultimate Fresh Sensation

Key Features: - Infused with the rich and luxurious scent of Oud - Alcohol-free formula for gentle hydration - Leaves skin feeling silky smooth and moisturized - Long-lasting freshness throughout the day

For whom: - Suitable for both men and women - Ideal for those who appreciate the exotic fragrance of Oud - Perfect for anyone looking for a nourishing body butter that keeps skin hydrated and refreshed

Pros: - Luxurious scent that lingers on the skin - Leaves skin feeling soft and supple - Alcohol-free formula is gentle on sensitive skin - Provides long-lasting hydration

Cons: - Some may find the scent too strong - May be pricier than other body butters on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alcohol-free formula and large size cater to Indian consumer preferences	Vogue India
Brand Strength	20	10	Established brand reputation in the beauty and skincare industry	Brand Equity
Category Momentum	20	15	Growing demand for premium body care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury body butter products	Femina
Competition	10	6	Facing competition from both international and local body butter brands	India Today
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate conditions	Elle India
Final Market Score	100	66/100 (3.30/5)	Highly competitive body butter with strong brand and feature fit in growing Indian market.

Factor	Rating (out of 5)	Notes
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