Godrej No 1 Lime Aloe Vera 150g Pack of 9 High TFM Grade 1 Soap Long Lasting Fragrance

Godrej No 1 Lime Aloe Vera 150g Pack of 9 High TFM Grade 1 Soap Long Lasting Fragrance

> About Product Godrej No. 1 Lime Aloe Vera Soap is a high-quality soap that is enriched with the goodness of lime and aloe vera. It is known for its high TFM Grade 1 rating, indicating the presence of a high amount of pure vegetable oils.

> Key Features This soap not only cleanses the skin effectively but also provides nourishment and hydration. It has a long-lasting fragrance that keeps you feeling fresh all day long. The combination of lime and aloe vera helps in rejuvenating the skin and leaving it soft and smooth.

> For whom This soap is suitable for all skin types and can be used by both men and women. It is especially beneficial for those looking for a soap that not only cleanses but also pampers their skin.

> Pros - High TFM Grade 1 - Long-lasting fragrance - Enriched with lime and aloe vera - Suitable for all skin types

> Cons - Some users may find the fragrance too strong - Packaging could be better

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High TFM Grade 1 and long-lasting fragrance cater to Indian consumer preferences for quality and freshness.	AC Nielsen
Brand Strength	20	15	Godrej is a trusted brand in India known for quality personal care products.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced pack of 9 offers value for money in the Indian market.	Retail360
Competition	10	6	Faces competition from other established soap brands in the Indian market.	Euromonitor
Use-case Advantage	5	5	The aloe vera content provides skin nourishment suitable for Indian climate and skin types.	Vogue
Final Market Score	100	66/100 (3.30/5)	Godrej No. 1 Lime Aloe Vera Soap 150g, Pack of 9 is a competitive offering in the Indian solid soap bars segment.

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