Fiama Gel Bar Patchouli and Macadamia for soft glowing skin with skin conditioners 125 g Pack of 3

Fiama Gel Bar Patchouli and Macadamia for soft glowing skin with skin conditioners 125 g Pack of 3

Fiama Di Wills Gel Bar Patchouli and Macadamia is a luxurious bathing bar that is enriched with the goodness of Patchouli and Macadamia extracts. It gently cleanses the skin while also nourishing and moisturizing it, leaving your skin soft, smooth, and glowing.

Key Features: - Enriched with Patchouli and Macadamia extracts - Gently cleanses and nourishes the skin - Leaves the skin soft, smooth, and glowing - Contains skin conditioners for added hydration

For whom: This Fiama Di Wills Gel Bar is suitable for all skin types and is especially beneficial for those looking for a gentle and moisturizing bathing bar.

Pros: - Luxurious and refreshing fragrance - Hydrates and nourishes the skin - Comes in a pack of 3 for added value Cons: - Some may find the price on the higher side - Might not lather as much as traditional soap bars

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Patchouli and Macadamia ingredients align with current consumer preference for natural skincare	Euromonitor
Brand Strength	20	15	Fiama Di Wills is a well-established brand known for quality skincare products	Brandwatch
Category Momentum	20	10	Growing demand for premium solid soap bars in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3 premium gel bars	Kantar
Competition	10	6	Facing moderate competition from similar premium solid soap bar brands in the market	Nielsen
Use-case Advantage	5	5	Offers soft and glowing skin with skin conditioners, meeting consumer expectations	GfK
Final Market Score	100	66/100 (3.30/5)	Fiama Di Wills Gel Bar Patchouli and Macadamia offers a competitive option in the premium solid soap bar segment.

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