Eucerin Smoothing Repair Dry Skin Lotion 16 9 Ounce Bottle

Eucerin Smoothing Repair Dry Skin Lotion 16 9 Ounce Bottle

- Eucerin Smoothing Repair Lotion is a nourishing body lotion specifically formulated to repair dry, rough skin. It contains alpha hydroxy acid (AHA) to gently exfoliate and promote skin renewal, leaving your skin smooth and hydrated.

- Key Features: - Contains AHA to exfoliate and promote skin renewal - Restores moisture to dry, rough skin - Fragrance-free and non-greasy formula - Suitable for daily use

- This lotion is ideal for those with dry, rough skin in need of intense hydration and repair. It is suitable for all ages and can be used on the body, hands, and feet.

- Pros: - Effectively hydrates and softens dry, rough skin - Gentle exfoliation helps improve skin texture - Fragrance-free formula is gentle on sensitive skin - Cons: - Can feel slightly sticky upon application - Some users may find the texture too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formula suitable for dry skin prevalent in India.	Dermatologist India
Brand Strength	20	15	Eucerin is a trusted brand in skincare.	Brandwatch
Category Momentum	20	10	Growing demand for body lotions in India.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail360
Competition	10	9	Facing competition from local and international brands.	Business Today
Use-case Advantage	5	2	Long-lasting hydration benefits for Indian climate.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Eucerin Smoothing Repair Lotion is well-positioned in the competitive Indian body lotion market.

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