Dr Teal s Shea Sugar Body Scrub Shea Butter with Almond Oil with Essential Oils 538g

Dr Teal s Shea Sugar Body Scrub Shea Butter with Almond Oil with Essential Oils 538g

Key Features: - Formulated with nourishing shea butter and almond oil - Contains essential oils for a relaxing and soothing experience - Gently exfoliates and smooths skin - Leaves skin feeling soft and moisturized

For whom: This body scrub is perfect for anyone looking to gently exfoliate their skin while also providing moisture and nourishment. It is ideal for those with dry or rough skin looking to achieve a softer and smoother texture.

Pros: - Leaves skin feeling incredibly soft and smooth - Nourishing ingredients help to hydrate and moisturize the skin - The addition of essential oils provides a calming and relaxing experience

Cons: - Some may find the scent of essential oils to be too strong - The scrub may be too abrasive for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of shea butter, almond oil, and essential oils aligns with Indian consumers' preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Dr Teal's is a well-known brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Body scrubs are a growing segment in the Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar body scrubs in the Indian market.	Retail360
Competition	10	5	Faces moderate competition from both international and local brands offering similar body scrubs.	Kantar
Use-case Advantage	5	3	Offers exfoliation and moisturization, meeting the primary needs of Indian consumers.	GFK
Final Market Score	100	76/100 (3.80/5)	Dr Teal's Shea Sugar Body Scrub is well-positioned in the growing Indian body scrub market.

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