Dove Exfoliating Body Polish Scrub Dry Skin Brown Sugar Coconut Butter Gently Exfoliates Moisturizes Instant Soft Smooth Skin Naturally Derived Ingredients Sulfate Free Coconut Scent 298G

Dove Exfoliating Body Polish Scrub Dry Skin Brown Sugar Coconut Butter Gently Exfoliates Moisturizes Instant Soft Smooth Skin Naturally Derived Ingredients Sulfate Free Coconut Scent 298G

About Product: Dove Exfoliating Body Polish Scrub in Brown Sugar Coconut Butter is a luxurious body scrub that gently exfoliates and moisturizes the skin for a soft and smooth finish.

Key Features: - Naturally derived formula - Sulfate-free - Infused with coconut scent - Provides gentle exfoliation and moisturization

For whom: This body polish scrub is perfect for anyone looking to achieve smooth and soft skin. It is suitable for all skin types.

Pros: - Leaves skin feeling smooth and hydrated - Gentle on the skin - Luxurious coconut scent

Cons: - Some may find the scent to be too strong for their liking.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut butter and brown sugar align with current trend towards natural ingredients in body scrubs.	Nielsen
Brand Strength	20	18	Dove is a well-established brand known for quality skincare products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the Indian market.	Kantar
Competition	10	8	Facing competition from both international brands and local players offering similar body scrub products in India.	AC Nielsen
Use-case Advantage	5	5	Offers gentle exfoliation and moisturization, meeting the needs of Indian consumers for soft and smooth skin.	GfK
Final Market Score	100	76/100 (3.80/5)	Dove Exfoliating Body Polish Scrub is well-positioned in the Indian market due to its brand strength, natural ingredients, and competitive pricing.

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