Dove Exfoliating Body Polish Body Scrub Deeply Nourishing Crushed Macadamia and Rice Milk Moisturises Brightens Skin Sulphate Free 298gm

Dove Exfoliating Body Polish Body Scrub Deeply Nourishing Crushed Macadamia and Rice Milk Moisturises Brightens Skin Sulphate Free 298gm

Dove Exfoliating Body Polish is a luxurious body scrub that deeply nourishes the skin, leaving it soft, smooth, and radiant.

Key Features: - Contains crushed macadamia and rice milk to gently exfoliate and moisturize the skin - Helps to brighten dull skin and improve texture - Sulphate-free formula is gentle enough for daily use

For whom: This body scrub is perfect for anyone looking to achieve glowing, healthy-looking skin. It is suitable for all skin types and can be used on both the body and hands.

Pros: - Leaves skin feeling soft and smooth - Helps to improve skin texture and tone - Gentle formula is suitable for daily use

Cons: - Some users may find the scent overpowering - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative blend of macadamia and rice milk offers unique exfoliation and moisturizing benefits.	IndiaRetailing
Brand Strength	20	18	Dove is a well-established brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs in the market.	Euromonitor
Competition	10	8	Facing competition from other established premium body scrub brands in India.	MarketWatch
Use-case Advantage	5	5	Addresses the need for deep nourishment and brightening in body care routines.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Dove Exfoliating Body Polish offers a competitive blend of exfoliation and moisturization in the premium body scrub segment.

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