Dove Energising Bodywash with Triple Hydration Serum 825ml

Dove Energising Bodywash with Triple Hydration Serum 825ml

- Dove Energizing Body Wash with Triple Hydration Serum is a nourishing body wash that helps to replenish and hydrate the skin, leaving it feeling soft and smooth.

- Key Features: 1. Contains Triple Hydration Serum to deeply moisturize the skin. 2. Refreshing and invigorating scent to awaken the senses. 3. Gentle formula suitable for all skin types. 4. Large 825ml bottle for long-lasting use.

- For whom: This body wash is ideal for anyone looking to add moisture and hydration to their daily shower routine. It is suitable for all skin types and can be used by both men and women.

- Pros: 1. Leaves skin feeling soft and nourished. 2. Refreshing scent uplifts mood. 3. Triple Hydration Serum provides deep moisturization. 4. Gentle formula suitable for sensitive skin.

- Cons: 1. Some users may prefer a stronger scent. 2. Large bottle may be difficult to handle in the shower for some individuals.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triple hydration serum aligns with Indian consumers' preference for moisturizing products.	Euromonitor
Brand Strength	20	18	Dove is a trusted brand with strong customer loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing strong competition from other established body wash gel brands in India.	GfK
Use-case Advantage	5	5	Large 825ml size offers value for money to Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces tough competition in the Indian body wash gel market.

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