Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Dove Deeply Nourishing Body Wash 250ml is well-positioned in the competitive Indian body wash gels market.
Rs.135.00 Rs.135.00
Best price from Amazon.in Amazon.in

Details

Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml



Key Features: - Contains moisturizers for soft and smooth skin - Creamy lather leaves skin feeling nourished and hydrated - Gentle formula suitable for daily use - Dermatologist recommended

For whom: Ideal for those with dry or sensitive skin looking for a gentle and moisturizing body wash.

Pros: - Leaves skin feeling soft and hydrated - Creamy lather provides a luxurious shower experience - Light, fresh scent is not overpowering

Cons: - Some users may prefer a stronger fragrance - May not lather as much as other body washes on the market

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The moisturizing properties of the body wash align with Indian consumers' preference for skincare products. Euromonitor
Brand Strength 20 18 Dove is a well-established and trusted brand in India. Brandwatch
Category Momentum 20 15 Body wash gels are a fast-growing segment in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 8 Facing moderate competition from other established brands offering similar body wash gels. Nielsen
Use-case Advantage 5 5 Offers deep nourishment for soft and smooth skin, meeting the needs of Indian consumers. Kantar
Final Market Score 100 76/100 (3.80/5) Dove Deeply Nourishing Body Wash 250ml is well-positioned in the competitive Indian body wash gels market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

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Dove Deeply Nourishing Body Wash With Moisturisers For Softer Smoother Skin 250 ml

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Rs.135.00 Rs.135.00