Dot Key Cica 1 Salicylic Daily Exfoliating Shower Gel Niacinamide Infused Body Wash for Oil Acne Control Reduces Body Acne Smoothes Irritation Clean Acne Free Skin 250ml

Dot Key Cica 1 Salicylic Daily Exfoliating Shower Gel Niacinamide Infused Body Wash for Oil Acne Control Reduces Body Acne Smoothes Irritation Clean Acne Free Skin 250ml

This exfoliating shower gel is formulated with 1% salicylic acid and niacinamide, making it a powerful option for those looking to control oil and reduce acne on their body.

Key Features: - Contains 1% salicylic acid for gentle exfoliation and acne prevention - Niacinamide helps to control oil production and reduce inflammation - Suitable for all skin types, especially those with acne-prone skin - 250ml size is perfect for daily use in the shower

For whom: This shower gel is ideal for anyone looking to control oil and reduce acne on their body. It is suitable for all skin types, but is especially beneficial for those with oily or acne-prone skin.

Pros: - Gentle exfoliation helps to unclog pores and prevent breakouts - Niacinamide helps to control oil production without drying out the skin - Convenient 250ml size makes it easy to incorporate into your daily routine

Cons: - May not be suitable for those with very sensitive skin - Strong scent may be overpowering for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key ingredients like salicylic acid and niacinamide for effective oil control and acne reduction.	GfK
Brand Strength	20	18	Established brand with a loyal customer base in the skincare segment.	Brandwatch
Category Momentum	20	15	Growing demand for innovative body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other brands offering similar acne-fighting body wash gels.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns like oiliness and acne, meeting consumer needs.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned body wash gel with strong brand and effective ingredients for Indian skincare market.

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