Dettol Icy Cool Body Wash and Shower Gel Pump for Men Goodness of Salicylic Acid Menthol Freshness 500ml Pack of 2

Dettol Icy Cool Body Wash and Shower Gel Pump for Men Goodness of Salicylic Acid Menthol Freshness 500ml Pack of 2

This Dettol Men's Body Wash and Shower Gel is designed specifically for men with its icy cool formula. It contains salicylic acid and menthol to provide a refreshing and invigorating shower experience. With a convenient pump dispenser, it is easy to use in the shower.

Key Features: - Contains salicylic acid and menthol for a cool and refreshing sensation - Comes in a pack of 2, each bottle containing 500ml - Pump dispenser for easy use in the shower - Designed specifically for men's skincare needs

For Men: This body wash and shower gel is ideal for men who want a product specifically tailored to their skincare needs. The icy cool formula is perfect for waking up in the morning or refreshing after a long day.

Pros: - Refreshing and invigorating formula - Convenient pump dispenser - Designed specifically for men Cons: - Some may find the scent too strong - May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic Acid and Menthol offer unique freshness and skin benefits.	Gartner
Brand Strength	20	18	Dettol is a trusted brand known for quality and hygiene products.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the body wash segment.	Euromonitor
Competition	10	8	Facing competition from other established men's body wash brands.	Nielsen
Use-case Advantage	5	5	Tailored for men's skin needs with a refreshing formula.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position this body wash well in the growing men's grooming segment.

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