Dettol Icy Cool Body Wash and Shower Gel Pump for Men Goodness of Salicylic Acid Menthol Freshness 500ml

Dettol Icy Cool Body Wash and Shower Gel Pump for Men Goodness of Salicylic Acid Menthol Freshness 500ml

About Product: This Dettol Icy Cool Men's Body Wash & Shower Gel is formulated with salicylic acid and menthol to provide a refreshing and deep cleansing experience. The pump bottle makes it easy to dispense the product in the shower for a convenient and mess-free application.

Key Features: - Contains salicylic acid to help exfoliate and unclog pores - Infused with menthol for a cooling and refreshing sensation - Pump bottle for easy dispensing in the shower - Suitable for daily use to keep skin clean and fresh

For Whom: This body wash is specifically designed for men who want a deep cleansing and refreshing experience in the shower. It is suitable for all skin types and can be used daily to maintain clean and healthy skin.

Pros: - Refreshing menthol sensation - Deep cleansing with salicylic acid - Convenient pump bottle for easy dispensing - Suitable for daily use

Cons: - Some users may find the menthol too intense - Not suitable for those with sensitive skin or allergies to salicylic acid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid and menthol appeal to Indian consumers seeking freshness and skin benefits.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand known for quality and hygiene.	Brandwatch
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the body wash segment.	Nielsen
Use-case Advantage	5	5	Offers a refreshing and skin-friendly experience for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dettol Icy Cool Men's Body Wash is well-positioned in the competitive Indian body wash gels market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—