Certain Dri Everyday Strength Clinical Unisex Fresh Solid Antiperspirant 2 6 Ounce

Certain Dri Everyday Strength Clinical Unisex Fresh Solid Antiperspirant 2 6 Ounce

Key Features: - Provides 72-hour sweat and odor protection - Clinically tested to be safe and effective - Solid formula for easy application - Fresh scent to keep you feeling clean and confident

For whom: - Anyone looking for long-lasting protection against sweat and odor - Unisex formula suitable for both men and women - Ideal for those with hyperhidrosis or excessive sweating

Pros: - Effective at controlling sweat and odor - Long-lasting protection for up to 72 hours - Easy to apply solid formula - Fresh scent leaves you feeling clean and confident

Cons: - May cause irritation for those with sensitive skin - Some users may prefer a different scent option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting protection and a fresh scent, meeting consumer preferences.	Kantar
Brand Strength	20	10	Established brand with positive reputation in the deodorant market.	Euromonitor
Category Momentum	20	15	Growing demand for clinical strength deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar clinical strength deodorants.	GfK
Competition	10	6	Facing moderate competition from other clinical strength deodorant brands.	IRI
Use-case Advantage	5	5	Suitable for both men and women, appealing to a wider consumer base.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong clinical deodorant with competitive pricing and broad appeal.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—