Beardo Ice Blast Body Wash For Men 200ml Refreshing Menthol Cooling Instant Icy Cool Freshness Body Wash Shower Gel For Summer Heat For Skin Dryness

Beardo Ice Blast Body Wash For Men 200ml Refreshing Menthol Cooling Instant Icy Cool Freshness Body Wash Shower Gel For Summer Heat For Skin Dryness

Key Features: - Formulated with menthol for a cooling sensation - Cleanses and hydrates the skin - Suitable for all skin types - Helps to combat dryness and roughness For whom: - Ideal for men looking for a refreshing and invigorating shower experience - Suitable for those with dry or sensitive skin Pros: - Leaves the skin feeling refreshed and cool - Helps to combat the effects of summer heat - Hydrates and nourishes the skin Cons: - Menthol may be too intense for some individuals - Scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Menthol cooling and dry skin benefits align with consumer needs.	GfK
Brand Strength	20	18	Beardo is a well-known brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands in the segment.	Nielsen
Use-case Advantage	5	5	Addresses the need for a refreshing shower gel in hot Indian summers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Beardo Ice Blast well in the competitive Indian men's body wash market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—