Bath Body Works Brightest Bloom Body Lotion 236ml Floral Fragrant Body Lotion For Daily Use Body Lotion

Bath Body Works Brightest Bloom Body Lotion 236ml Floral Fragrant Body Lotion For Daily Use Body Lotion

Key Features: - Enriched with shea butter and vitamin E for long-lasting moisture - Floral fragrance that lingers all day - Lightweight formula that absorbs quickly into the skin
For whom: This body lotion is perfect for those who love floral scents and want a hydrating lotion for daily use. The lightweight formula makes it great for all skin types.
Pros: - Hydrates and nourishes the skin - Leaves a long-lasting floral fragrance - Absorbs quickly without leaving a greasy residue
Cons: - The floral scent may be too strong for those who prefer lighter fragrances - The bottle size may be too small for those looking for a larger quantity of product

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The floral fragrance and daily use suitability align well with Indian consumer preferences.	Kantar
Brand Strength	20	10	Bath & Body Works is a well-established brand in India.	Euromonitor
Category Momentum	20	15	Body lotions are a fast-growing segment in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	GfK
Competition	10	6	Facing moderate competition from both local and international brands.	IRI
Use-case Advantage	5	5	Offers hydration and fragrance, meeting key needs of Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand and feature alignment for the Indian market.

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