Axe Brand Universal Oil Singapore 56 ml

Axe Brand Universal Oil Singapore 56 ml

Key Features: - Provides quick relief from headaches, dizziness, stomach discomfort, and insect bites - Formulated with natural ingredients such as eucalyptus oil, menthol, camphor, and clove oil - Portable and easy to carry around for on-the-go relief

For whom: - Individuals looking for a versatile and effective remedy for various ailments - Those who prefer natural ingredients in their health and wellness products - Anyone seeking quick relief from common discomforts

Pros: - Fast-acting formula for quick relief - Portable size for easy carrying - Trusted brand with a long history of effectiveness

Cons: - Scent may be too strong for some individuals - May not be suitable for those with sensitive skin or allergies to the ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	56ml size fits consumer preference for convenient travel-friendly packaging.	AC Nielsen
Brand Strength	20	18	Established trust and recognition in Singapore and neighboring markets.	Euromonitor
Category Momentum	20	15	Growing demand for natural remedies in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar imported body oils in India.	Retail360
Competition	10	8	Facing competition from local and international body oil brands in India.	Kantar
Use-case Advantage	5	5	Versatile usage for various body ailments and relaxation purposes.	GFK
Final Market Score	100	76/100 (3.80/5)	Axe Brand Universal Oil 56ml positioned well in Indian body oils market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—