Aveeno Skin Relief Fragrance Free Body Wash with Oat to Soothe Dry Itchy Skin Gentle Soap Free Dye Free for Sensitive Skin 12 fl oz

Aveeno Skin Relief Fragrance Free Body Wash with Oat to Soothe Dry Itchy Skin Gentle Soap Free Dye Free for Sensitive Skin 12 fl oz

This body wash is specially formulated for dry, itchy skin, providing relief and hydration with every use. The soap-free and dye-free formula is gentle on the skin, making it suitable for sensitive skin types.

Key Features:
- Contains soothing oats to help relieve dry, itchy skin
- Soap-free and dye-free formula
- Provides hydration and relief for sensitive skin
For whom:
This body wash is ideal for those with dry, itchy skin who are looking for a gentle and effective solution. It is suitable for all skin types, including sensitive skin.

Pros:
- Provides relief and hydration for dry, itchy skin
- Gentle, soap-free formula is suitable for sensitive skin
- Helps to soothe and calm irritated skin
Cons:
- May not lather as much as traditional body washes
- Some users may not like the fragrance-free formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oat-based formula suitable for dry, itchy skin aligns with Indian consumer preferences.	Euromonitor
Brand Strength	20	15	Aveeno is a well-known brand with a positive reputation in India.	Brandwatch
Category Momentum	20	10	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in India.	AC Nielsen
Competition	10	8	Facing competition from other established premium body wash brands in India.	RetailInsight
Use-case Advantage	5	3	Addresses a common skin issue faced by many Indians.	SkinCareIndia
Final Market Score	100	66/100 (3.30/5)	Aveeno Skin Relief Body Wash fits well in the premium body wash gel segment in India.

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