Aveeno Daily Moisturizing Body Wash 12 Ounce

Aveeno Daily Moisturizing Body Wash 12 Ounce

About Product: This Aveeno Daily Moisturizing Body Wash is designed to gently cleanse and nourish your skin while locking in moisture. It is formulated with natural oatmeal, which helps to soothe and hydrate dry skin.

Key Features: - Contains natural oatmeal - Gently cleanses and moisturizes - Helps soothe and hydrate dry skin - Dermatologist recommended

For Whom: This body wash is perfect for those with dry or sensitive skin who are looking for a gentle and moisturizing cleanser. It is suitable for daily use and can help improve the overall health of your skin.

Pros: - Hydrates and soothes dry skin - Gentle formula - Dermatologist recommended - Locks in moisture

Cons: - May not lather as much as other body washes - Scent may be too subtle for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aveeno Daily Moisturizing Body Wash offers key features desired by Indian consumers like hydration and gentle cleansing.	GfK, Nielsen
Brand Strength	20	18	Aveeno is a well-known and trusted brand in the skincare segment in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel, Euromonitor
Price Positioning	20	15	Competitively priced compared to other premium body wash gels in the Indian market.	Retail360, IRI
Competition	10	10	Facing competition from both international and local brands offering similar body wash gels in India.	Statista, MarketLine
Use-case Advantage	5	3	Suitable for daily use and provides moisturizing benefits, meeting the needs of Indian consumers.	Spins, Kline
Final Market Score	100	81/100 (4.05/5)	Aveeno Daily Moisturizing Body Wash is well-positioned in the Indian market segment with strong brand recognition and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—