Arata Sensitive Skin Body Wash with Niacinamide Aloe Vera Reduces Redness Irritation Smooth Hydrated Skin Body Wash for Women Men Paraben Fragrance Free For All Skin Types 300ml

Arata Sensitive Skin Body Wash with Niacinamide Aloe Vera Reduces Redness Irritation Smooth Hydrated Skin Body Wash for Women Men Paraben Fragrance Free For All Skin Types 300ml

Arata Sensitive Skin Body Wash is specially formulated with niacinamide and aloe vera to effectively reduce redness and irritation, while providing gentle hydration to the skin. The formula is free from parabens and fragrances, making it suitable for even the most sensitive skin types.

Key Features:
- Contains niacinamide and aloe vera for soothing and hydrating benefits
- Helps reduce redness and irritation on the skin
- Free from parabens and fragrances
- Suitable for all skin types
For whom:
This body wash is ideal for individuals with sensitive skin who are looking for a gentle and effective solution to reduce redness and irritation while keeping their skin hydrated and healthy.

Pros:
- Effective in reducing redness and irritation
- Hydrating formula leaves skin feeling soft and smooth
- Free from harsh chemicals and fragrances
- Suitable for all skin types
Cons:
- Some users may prefer a scented body wash
- May not lather as much as traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Niacinamide and Aloe Vera align well with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and sensitive skin care products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established brands offering similar sensitive skin body wash products.	Kantar
Use-case Advantage	5	5	Addresses specific needs of individuals with sensitive skin, offering relief from redness and irritation.	GFK
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium body wash gel catering to the needs of consumers with sensitive skin in a competitive market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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