Apifil Barrier Repair Lotion Enriched with Ceramide Lipids GLA India s Leading Prescription Brand Body Lotion for Dry Sensitive Skin Intensive Skin Barrier Repair Lotion 100ml

Apifil Barrier Repair Lotion Enriched with Ceramide Lipids GLA India s Leading Prescription Brand Body Lotion for Dry Sensitive Skin Intensive Skin Barrier Repair Lotion 100ml

Key Features: - Enriched with ceramide lipids and GLA to repair and strengthen skin barrier - Specifically formulated for dry and sensitive skin - Provides intense hydration and long-lasting moisture - Fragrance-free and suitable for all skin types
For whom: This barrier repair lotion is perfect for individuals with dry, sensitive skin who are looking to restore and maintain a healthy skin barrier. Whether you have eczema, psoriasis, or just struggle with constant dryness, this lotion is designed to provide the nourishment and protection your skin needs.
Pros: - Effectively repairs and strengthens skin barrier - Provides deep hydration without feeling heavy or greasy - Fragrance-free formula that is gentle on sensitive skin - Helps alleviate symptoms of eczema and psoriasis
Cons: - Can be on the pricier side compared to other body lotions - May not be as readily available in all retail stores, may need to be purchased online

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Enriched with Ceramide Lipids GLA for intensive skin barrier repair	Cosmetics Business
Brand Strength	20	18	Established as India's leading prescription body lotion for dry, sensitive skin	Brand Equity
Category Momentum	20	15	Growing demand for premium body lotions in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a premium body lotion in India	Retail Gazette
Competition	10	8	Facing strong competition from other premium body lotion brands in India	BeautyInsider
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry, sensitive skin	SkinCareIndia
Final Market Score	100	76/100 (3.80/5)	A premium body lotion with strong brand recognition and competitive pricing in the Indian market.

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