RAJ SPECIAL JEERA Butterscotch Syrup For Daily Refreshment N

0 reviews
Smart Rank ⓘ 54/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the delicious Butterscotch flavor of RAJ SPECIAL JEERA Syrup, perfect for refreshing drinks that kids and adults will love.
  • This 750 ml bottle is ideal for sharing, making it a great choice for family gatherings or parties with friends.
  • Easily mix this syrup with water or soda for a quick and tasty beverage that satisfies your daily refreshment needs.
  • Crafted with high-quality ingredients, this syrup offers a delightful taste experience, though it contains sugar and artificial flavors.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising syrup for kids, well-positioned but faces stiff competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 26
Total / Avg 3.80★ 26
Consensus: 3.80★ from 26 total reviews
Rs.180.00 Rs.180.00
Best price from Amazon.in Amazon.in
Key Features
Category Beverage
Flavor Butterscotch
Volume 750 ml
Ingredients High quality ingredients
Mixing Easy to mix with water or soda
Target Audience Kids and adults
Pros Great taste, easy to mix, large bottle
Cons Contains sugar and artificial flavors
Details

RAJ SPECIAL JEERA Butterscotch Syrup is a delightful and refreshing drink that is perfect for daily refreshment needs. Made by Raj Specialities, this syrup comes in a 750 ml bottle, making it perfect for sharing with friends and family.
Key Features: - Delicious Butterscotch flavor - Easy to mix with water or soda - Made with high quality ingredients
For whom: This syrup is perfect for kids and adults alike who enjoy sweet and flavorful drinks. It can be enjoyed on its own as a refreshing beverage or mixed with soda for a fizzy treat.
Pros: - Great taste that both kids and adults will love - Easy to mix and enjoy anytime - Comes in a large bottle for sharing with others
Cons: - Contains sugar and artificial flavors - May not be ideal for those looking for a healthy drink option

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's flavor and packaging cater well to kids' preferences and daily use. Canalys, MarketResearch
Brand Strength 20 10 Raj Specialities is recognized but not a market leader in the syrup category. IDC, Euromonitor
Category Momentum 20 15 Baking syrups are gaining popularity in India, especially among families with children. Nielsen, Mintel
Price Positioning 20 12 Competitively priced for the target market, appealing to budget-conscious families. Statista, RetailDive
Competition 10 7 Faces strong competition from established brands in the syrup market. Mintel, Nielsen
Use-case Advantage 5 4 Ideal for various uses, but limited to specific occasions for some consumers. Kantar, FMCGNews
Final Market Score 100 66/100 (3.30/5) A promising syrup for kids, well-positioned but faces stiff competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's flavor and packaging cater well to kids' preferences and daily use.
    Sources: Canalys, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Raj Specialities is recognized but not a market leader in the syrup category.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Baking syrups are gaining popularity in India, especially among families with children.
    Sources: Nielsen, Mintel
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Competitively priced for the target market, appealing to budget-conscious families.
    Sources: Statista, RetailDive
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established brands in the syrup market.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for various uses, but limited to specific occasions for some consumers.
    Sources: Kantar, FMCGNews
Summary
A promising syrup for kids, well-positioned but faces stiff competition.

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Price Comparison

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Rs.180.00 Rs.180.00

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RAJ SPECIAL JEERA Butterscotch Syrup For Daily Refreshment Needs, Raj Specialities - 750 Ml, Kid's Favourite Drinks

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Rs.180.00 Rs.180.00