Pirouette Light Muscovado Sugar 500g Truly Unrefined Mauriti

0 reviews
Smart Rank ⓘ 65/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the rich flavor of Pirouette Light Muscovado Sugar, perfect for enhancing your baking and confectionary creations.
  • Imported from Mauritius, this truly unrefined sugar adds an authentic taste to your puddings, cakes, and biscuits.
  • Versatile and convenient, the 500g pack is ideal for home bakers and professional chefs looking to elevate their recipes.
  • Enjoy a unique taste in your desserts with this richer alternative to refined sugars, perfect for a variety of culinary uses.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A promising product in the growing unrefined sugar segment with moderate brand recognition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 131
Total / Avg 4.50★ 131
Consensus: 4.50★ from 131 total reviews
Rs.224.00 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Sugar
Weight 500g
Origin Mauritius
Flavor Truly unrefined
Uses Confectionary, Baking, Puddings, Cakes, Biscuits, Syrups
Pros Richer flavor profile
Cons May clump together
Price 225.0000
Details
About the Product: Pirouette Light Muscovado Sugar is a 500g pack of truly unrefined sugar imported from Mauritius. This high-quality sugar is perfect for use in confectionary, baking, puddings, cakes, biscuits, and syrups. Key Features: - Truly unrefined sugar for a richer flavor - Imported from Mauritius for authentic taste - Versatile sugar for various culinary uses - 500g pack for convenient storage and usage For Whom: This Pirouette Light Muscovado Sugar is ideal for home bakers, professional chefs, and anyone who appreciates the depth of flavor that unrefined sugar can bring to their dishes. Pros: - Richer flavor profile compared to refined sugars - Adds a unique taste to baked goods and desserts - Versatile for a variety of recipes Cons: - May clump together due to its high molasses content - Slightly more expensive than regular white sugar

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's features align well with current baking trends and health preferences. FMCG, MarketWatch
Brand Strength 20 10 Pirouette is recognized but not a market leader in India. IDC, Euromonitor
Category Momentum 20 15 The demand for unrefined sugars is growing in the baking segment. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but slightly higher than regular sugars. Statista, RetailDive
Competition 10 7 Faces strong competition from established sugar brands in India. Nielsen, Mintel
Use-case Advantage 5 4 Ideal for various baking applications, enhancing its usability. FoodNavigator, BakeryAndSnacks
Final Market Score 100 66/100 (3.30/5) A promising product in the growing unrefined sugar segment with moderate brand recognition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's features align well with current baking trends and health preferences.
    Sources: FMCG, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pirouette is recognized but not a market leader in India.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for unrefined sugars is growing in the baking segment.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but slightly higher than regular sugars.
    Sources: Statista, RetailDive
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces strong competition from established sugar brands in India.
    Sources: Nielsen, Mintel
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for various baking applications, enhancing its usability.
    Sources: FoodNavigator, BakeryAndSnacks
Summary
A promising product in the growing unrefined sugar segment with moderate brand recognition.

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Price Comparison

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Amazon.in More Detail

Rs.224.00 Rs.225.00

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Pirouette Light Muscovado Sugar, 500g | Truly Unrefined | Mauritius Sugar | Confectionary, Baking, Puddings, Cakes, Biscuits and Syrups

Estimated Delivery: 2-3 days
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Best price
Rs.224.00 Rs.225.00