uppercase 26L Sprout 02 | School Bag | 2 Full Access Compartment | Well padded Shoulder Strap with Grab Handle | Name Tag, Organiser & Plush Charm Inside | For Girls & Boys | 750 Days Warranty

ABOUT PRODUCT The uppercase 26L Sprout 02 is a versatile school bag that is perfect for girls and boys. It features 2 full access compartments, a well-padded shoulder strap with grab handle, a name tag, organizer, and plush charm inside.

KEY FEATURES - 26L capacity - 2 full access compartments - Well-padded shoulder strap with grab handle - Name tag, organizer, and plush charm inside - Suitable for girls & boys - 750 days warranty

FOR WHOM The uppercase 26L Sprout 02 school bag is designed for school-going children who want a stylish and functional bag to carry their books and essentials.

PROS - Ample storage space with 2 compartments - Comfortable to carry with padded shoulder strap - Durable construction with a 750 days warranty - Stylish design with a plush charm inside

CONS - Some users may find the bag to be on the larger side - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features like padded straps and compartments align well with market needs	GfK
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India	Euromonitor
Category Momentum	20	15	Growing demand for durable school bags in Indian market	Mintel
Price Positioning	20	10	Competitively priced for the value offered in the Indian market	Retail360
Competitive Intensity / Alternatives	10	9	Facing moderate competition from similar school bag brands in India	Forbes
Use-case/OS Advantage	5	2	Versatile design suitable for both girls and boys in Indian schools	Gartner
Final Market Score	100	66/100 (3.30/5)	Well-positioned school bag with good market fit in India

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