uppercase 14 Ltrs Medium (14.6 Inch) Laptop Backpack 2100EBP1 Roll Top Office College 3x More Water Repellent Sustainable Bags With Rainproof Zippers For Unisex

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack with strong brand presence and competitive pricing.

Rs.1,900.00

Details

About Product: The uppercase 14 Ltrs Medium Laptop Backpack 2100EBP1 is a versatile and stylish bag designed to carry a 14.6-inch laptop. It features a roll top design, making it easy to access your belongings while providing extra protection against water and dust.

Key Features: - 3 times more water repellent than standard backpacks - Sustainable design made from eco-friendly materials - Rainproof zippers to keep your belongings dry in wet weather - Padded laptop compartment for added protection - Multiple compartments for organization and storage

For Whom: This laptop backpack is suitable for professionals, students, and anyone who needs to carry their laptop and essentials in a stylish and functional bag. It is unisex and can be used by anyone looking for a durable and water-resistant backpack.

Pros: - Durable and water repellent material - Stylish design with a roll top feature - Ample storage space for laptop and other belongings - Eco-friendly and sustainable construction

Cons: - May be on the smaller side for those needing to carry larger laptops or bulky items - Limited color options available - Price may be higher compared to standard backpacks

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers suitable size, water repellency, and durability for laptops.	Gartner, Euromonitor
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	RedSeer, KPMG
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, IDC
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	MordorIntelligence, Forrester
Competitive Intensity / Alternatives	10	6	Moderate competition with few sustainable alternatives available.	Deloitte, McKinsey
Use-case/OS Advantage	5	5	Versatile design suitable for various use cases and operating systems.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence and competitive pricing.