TOURTIER Outdoor Travel Business Multifunctional Computer Backpack with Side Pocket, Laptop Backpack with USB Charging Port for 15.6" Laptop, Camera, Business, Work, Students

This TOURTIER Outdoor Travel Business Multifunctional Computer Backpack is designed for those who are constantly on the move and need a reliable and versatile backpack to carry their essentials. With a spacious main compartment and multiple pockets, this backpack is perfect for business professionals, students, and travelers alike.
Key Features: - Side pocket for easy access to essentials - USB charging port for convenient charging on the go - Fits up to a 15.6" laptop - Durable and water-resistant material - Padded shoulder straps for comfort
For whom: - Business professionals who need to carry their laptop and work essentials - Students who need a backpack for school and extracurricular activities - Travelers who want a reliable backpack for their adventures
Pros: - Spacious main compartment for all your essentials - Convenient side pocket for easy access to frequently used items - USB charging port for on-the-go charging - Durable and water-resistant material for long-lasting use
Cons: - May not have as many compartments or organizational features as some other backpacks - Side pocket may not be large enough for some items

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable for 15.6" laptops.	TechReview, TechInsight
Brand Strength & Distribution	20	10	Established brand with wide retail presence.	Retail360, Mint
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar models.	PriceWatch, MarketPulse
Competitive Intensity / Alternatives	10	9	Facing moderate competition from other brands.	TechRadar, GadgetsNow
Use-case/OS Advantage	5	2	Versatile for business, travel, and student use.	BusinessToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence.

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