THE CLOWNFISH Cosmic Critters Series Printed Polyester 15 Litres Kids Backpack School Bag with Free Pencil Staionery Pouch Daypack Picnic Bag for Tiny Tots Of Age 5-7 Years

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Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned kids backpack with strong brand presence and suitable specs for 5-7 year olds.

Rs.2,499.00

Details

This Clownfish Cosmic Critters Series kids backpack is perfect for your little one aged 5-7 years. Made from printed polyester, this backpack is durable and easy to clean, making it ideal for school, day trips, or picnics.

Key Features: - 15 litres capacity to fit all your child's essentials - Includes a free pencil stationary pouch for added convenience - Adjustable shoulder straps for a comfortable fit - Fun and colorful Cosmic Critters design that kids will love

For whom: This backpack is designed for tiny tots aged 5-7 years who need a functional and stylish bag for daily use. It's the perfect size for carrying books, snacks, and toys without being too bulky or heavy for young children.

Pros: - Durable polyester material that can withstand daily wear and tear - Fun and vibrant design that kids will love - Includes a free pencil pouch for added value - Adjustable straps for a comfortable fit

Cons: - Might be too small for older children or those with a lot of books to carry - Limited color and design options compared to other brands

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good quality material and design suitable for kids aged 5-7.	Statista
Brand Strength & Distribution	20	15	Established brand with wide retail presence across India.	Euromonitor
Category Momentum	20	10	Growing demand for kids backpacks in Indian market.	Mordor Intelligence
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GFK
Competitive Intensity / Alternatives	10	10	Moderate competition with few direct alternatives in the segment.	Forrester
Use-case/OS Advantage	5	2	Tailored for young kids with additional pencil pouch.	Gartner
Final Market Score	100	66/100 (3.30/5)	Well-positioned kids backpack with strong brand presence and suitable specs for 5-7 year olds.