SWISS MILITARY Laptop Backpack: 31L Water-Resistant Bag with USB & Aux Port, Breathable EVA Back, Stylish Travel & Outdoor Backpack for Men & Women - Black

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned laptop backpack with strong brand presence and competitive pricing.
Rs.5,490.00

Details

The SWISS MILITARY Laptop Backpack is a durable and versatile bag designed for both travel and outdoor use. With a generous 31L capacity, this water-resistant backpack is perfect for carrying your laptop, accessories, and other essentials wherever you go.

Key Features:
- USB and Aux port for charging your devices on the go
- Breathable EVA back for maximum comfort
- Stylish black design suitable for both men and women

For whom:
This backpack is ideal for professionals, students, and outdoor enthusiasts who need a reliable and spacious bag to carry their laptops and other belongings.

Pros:
- Ample storage space for laptops, tablets, and other accessories
- Water-resistant material keeps your belongings dry in all weather conditions
- USB and Aux port for convenient charging on the go

Cons:
- Some users may find the backpack to be on the heavier side when fully loaded
- Limited color options may not appeal to everyone's taste

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec & Performance Fit 25 18 High-quality materials and functional design suitable for laptops. CMR, Counterpoint
Brand Strength & Distribution 20 15 Strong brand recognition and wide distribution network in India. RedSeer, Kantar
Category Momentum 20 10 Growing demand for laptop backpacks in Indian market. GfK, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar offerings in the market. IDC, Canalys
Competitive Intensity / Alternatives 10 10 Facing moderate competition with comparable alternatives available. notebookcheck, TechRadar
Use-case/OS Advantage 5 2 Versatile design suitable for various use-cases and operating systems. TechARC
Final Market Score 100 66/100 (3.30/5) Well-positioned laptop backpack with strong brand presence and competitive pricing.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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